These are top Google website ranking factors part 2 based on search engine optimization or seo. Please refer to the first part of the article here. In the 2nd part of the article, we select the # 6-10 SEO factors that are most important to Google when ranking your website on search page results (SERPs). In Other upcoming articles will continue to describe website ranking factors that are important to Google and other top search engines (e.g., Bing).
6. Domain Authority
When your domain has authority, it is easier for your webpages to be ranked. Websites like amazon.com, Yahoo.com, Youtube.com, and others have very high domain authority. That’s why it is so easy for their web pages to rank high. Just like your webpage, your domain has authority based on how often it is referred by other sites, and remember that when your backlinks are closer to the root of the referring domain, it is a lot more significant!
Take home message: Domain authority requires backlink popularity and efforts for good content and publishing your content to other websites of similar topics.
7. Relevancy of your backlinks
If you think you will just accumulate back links to your website, and it would all be ok, then you should think again. Google likes natural backlinks. Link relevancy is important because it tells Google that websites that focus on similar subjects as yours recognize your website as being very helpful. If your site is about real estates, why would a site about weight loss care about your information? However, if a website like Zillow or realtor.com lists your site as a reference, you can be pretty sure it would be very significant in the ranking of your real estate website. That’s the idea behind link relevancy! Your link popularity should tell Google that people in your field find your website very helpful. One way to acquire relevant links is to submit content to relevant websites. Articles or links Directories that deal with multiple subjects may be an important way to accumulate backlinks because an article, infographic, or blog websites that accept relevant content provide an opportunity for you to embed your link in an article about a topic related to your website. However, the most important thing to keep in mind is that those websites must be relevant to your topic and that they must have domain authority or a high page rank or PR. If site from unrelated topics have a lot of backlinks to your site, Google may see that as spamming and penalize your website for it.
Take home message: Make sure that your back links are relevant, that they are from websites with high domain authority/Page Rank, and that they are progressive and natural (contextual backlinks. Websites ranked high on Google search results for your main keywords are the best sites to seek back links from.
8. Keep visitors on your site as long as possible
Suppose Google sends visitors to your website, but when they land on your webpage, they quickly leave. This would send a strong signal to Google that your website has little relevance to the keyword for which your website ranks so high. Perhaps your site is not so interesting or your content is not very helpful. Once Google gathers that type of information, it will drop you really fast. Again, it all comes that to good content. Take great care into what you put on your website. If you can afford an explainer video, perhaps you should consider adding one to your webpage. People love to watch video better than reading text. They are also more likely to share your video that your text content. In addition, you do not have to load the video on your website. You can upload it on Youtube and then embed it on your web site—very smart technique! Make your website standout. SEO has become a lot more complex and forever changing. Only those websites cared for the best will rank high.
9. Mobile-friendly websites
With the popularity of mobile devices, many websites have been design in two versions: a regular desktop version and a mobile version (via an App). In Google’s “eye” , that’s not the way to go. Your website must have a responsive design, which means it adapts automatically to mobile devices. This is a must for a webmaster! WordPress has a lot of premium themes that are the products of responsive design. Again, you can find some at Envato MarketPlace.
Take-home message: Make sure that your website has a responsive design with a fast loading speed on mobile devices. That will enhance your website ranking on Google
10. Avoid Junk or Duplicate content
You may have pages on your website that provides no useful information. Similarly, some of your webpages may present duplicate content. Google does not like that. Get rid of your duplicate content and junk pages that are of no value to your visitors. Use Google webmaster tools to find out what is not right about your website and to submit your sitemap to Google.